Cross-Cultural Film Analysis Gattaca Essay Example

Cross-Cultural Film Analysis Gattaca Paper ‘GATTACA’ Film Summary Vincent is destined to be a second class citizen, conceived naturally, rather than in a laboratory. He is born into a world which discriminates against genetics, rather than religion, race or gender. In order to gain access into the Gattaca Corporation and reach his dream of going to Titan he takes on the identity of Jerome Morrow, a person with ideal genes but crippled from an accident. He uses Jerome’s hair, blood, urine and skin to pass all tests and is set to reach his lifelong desire when the mission director is murdered. He inadvertently loses one of his own eyelashes at the scene and becomes the main suspect in the case. The killer is determined to be another of Gattaca’s directors who is initially overlooked because his DNA profile indicates that violence is not in his nature. In the end Vincent takes off on his mission to Titan. Discussion Culture Shock due to contact with unfamiliar cultures (Stephen Bochner, 2003) Culture shock is something that Vincent experiences as he makes the transition from a culture comprising of second class citizens to a culture of superiority as he takes on the identity of the genetically superior Jerome. We will write a custom essay sample on Cross-Cultural Film Analysis Gattaca specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Cross-Cultural Film Analysis Gattaca specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Cross-Cultural Film Analysis Gattaca specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The first stage of culture shock is the honeymoon period (Bochner, 2003). Vincent experiences this before he meets Jerome for the first time and thoughts of fulfilling his life-long dream are active. He then goes through a period of fear and denial where he is not confident and actually refuses to go ahead with the plan. He is talked around by the real Jerome, who needs the money to pay for his alcohol addiction, and prepares himself to lie and cheat just to succeed. Situations similar to this are played out in organisations regularly where people are prepared to lie, cheat and steal to gain success, typically financial success; and management must deal with effectively. As time goes on Vincent gradually adjusts to the new expectations of within the Gattaca Corporation. A cross-cultural obstacle that needed to be overcome was the difficulty that Vincent has in accepting himself as Jerome which is essential if he is to succeed within Gattaca and not give up his cover. This is overcome by the real Jerome referring to Vincent as Jerome when they spoke. One thing that this framework does not discuss is the idea of never fully coming to grips with the new culture. The question I pose is: Can a person entirely take on a new culture or does their childhood culture remain with them for life? The film shows that people cannot fully accept a new culture and when forced upon them they show resistance. An example of this is when Vincent becomes aggressive towards one of the murder detectives in fear of being proven as the murderer. The implications of cultural shock for organisations can be seen when an employee is sent on sojourn, typically overseas, and needs to cope in an unfamiliar culture. Management could overcome some of these issues by educating the employee about the foreign culture and some expectations prior to leaving. Software of the Mind (Hofstede, 2005) Culture as mental programming: At the beginning of the film, during his childhood, Vincent’s patterns of thinking, feeling and acting are established in his mind. He learns to accept himself as inferior to his genetically ‘perfect’ brother Anton. When he finds a way of living his dream and must take on a new identity (Jerome) he finds it difficult to unlearn this mental programming. However, a person’s behaviour is only partially predetermined by their mental programming (Hofstede, 2005, p. 3), and this is seen as Vincent deviates from his culture and creatively takes on the identity of Jerome. Hofstede describes culture as being derived from exposure to the world rather than from one’s genes. Hofstede discusses the possibility of intelligence being attributed to genetics and suggests that on the basis of ethnic groups it is difficult to come to a conclusion. In the film it is clear that within Gattaca there is wide acceptance that yes a person’s genes do determine their intelligence. Vincent’s interview for entry into Gattaca entails solely a genetic test and not a physical or mental assessment. Manifestation of cultural differences: In the film we see the divergence of two very strong cultures. One belongs to the genetically gifted; and the other to the ‘degenerates’. The ways these cultures have divided themselves is explained well by Hofstede’s depiction of the ‘skins of an onion’ (Hofstede, 2005, p. 6). The heroes in the film (the genetically gifted) are highly valued and show model behaviour to inferiors or naturally conceived people. Depicted as the more capable members of society the heroes display symbols which carry specific meaning such as formal hair styles and very professional, clean clothing. The heroes display rituals such as the day on the treadmill where they assert themselves superfluous to reaching a desired end as assessors are solely interested in genetic make-up rather than fitness. Contrary to Hofstede’s view that values are acquired early in our lives we see Vincent’s values change significantly in the film. These values are a strong determinant of culture and as Vincent takes on the identity of Jerome he moves into the hero status of society, or as Hofstede describes it, from abnormal to normal (Hofstede, 2005). His move from second class status to hero status is a good example of how culture reproduces itself. His role models become the members of the Gattaca Corporation and he sees an opportunity to fulfil his aim in life. It appears that the hero’s culture is growing as more and more parents are opting for gene selection of their babies. Stereotyping The culture within the Gattaca Corporation shows clearly the human tendency to stereotype. Assessors discriminate against new applicants with undesirable genetics rather than testing each person individually to determine their capabilities. Genetics gives them a preconceived opinion of how people will perform and people are rejected or accepted accordingly. A specific example of stereotyping in the film is when the actual murderer of the mission director is excluded as a suspect because of his genetics. This would suggest that the idea of selection of people with ideal genetics and reliance on this for behaviour of people may be major a cause of stereotyping, not just a result of it. The implications that this has for managers of organisations are that they need to be aware of their stereotypes and ensure that this doesn’t affect their decisions or cause them to discriminate unnecessarily when dealing with people. References Bochner, S. (2003). Culture shock due to contact with unfamiliar cultures. Found in W. J. Lonner, D. L. Dinnel, S. A. Hayes, D. N. Sattler (Eds. ), Online Readings in Psychology and Culture (Unit 8, Chapter 7), Center for Cross-Cultural Research, Western Washington University, Bellingham, Washington USA. Accessed 1st September 2008, from http://www. ac. wwu. edu/~culture/Bochner. htm Francesco, A. M. and Gold, B. A. (2005), International Organizational Behaviour: Text, Cases, and Exercises, 2nd Ed, Pearson Prentice Hall, pp. 17-45 Hofstede, G. and Hofstede, G. J. 2005, Culture and Organisations: Software of the Mind, 2nd Ed, McGraw-Hill P. L. Duffy Resource Centre, 2006, Gattaca, Trinity College WA, Accessed 31st August 2008, from http://www. trinity. wa. edu. au/plduffyrc/subjects/english/media/gattaca. htm

Indias culture has created a disregard for compulsory educa essays

Indias culture has created a disregard for compulsory educa essays India has existed as a parliamentary democracy since its independence from Britain in 1947. One would assume that since India is a democracy, that they would have well developed compulsory education policies. However, compulsory education policies do not exist in India. India has been changing rapidly over the last decade, but has failed to do anything about education or the welfare of its children. As a result only sixty percent of its children attend school beyond grade five and the literacy rate among the adults in India lies only slightly above fifty percent, according to the United Nations Children Fund, (unicef.org). Indias culture is the cause of Indias total disregard of compulsory education which has created one of the largest child workforces in the world. Therefore, many of the children in India hold jobs as early as three years old. Many drop out of school early and many never attend school at all. Although India has been on a path towards modernization, they have not modernized in their way of thinking or in their set of beliefs. Weiner (1991; 55) describes this well with the case of Uttar Pradesh, (who has been Indias Secretary of Labor), whose family were agricultural laborers and did not send their children to school. They did not send their children to school not because they were poor and needed their children to work but simply because it was not the custom for his fathers family to send their children to school. The custom of not sending children to school was simply what Uttars family did. His father was not sent to school; therefore he did not realize the need for his children to go to school. This is a big problem in India. Indias government does not emphasize the need for children to be in school, thus children are sent to work and not always because the family needs financial support. They simply just do what their parents did. This custom is deep...

Academic montioring Essay Example | Topics and Well Written Essays - 500 words

Academic montioring - Essay Example It is worthwhile to consider some of the possible monitoring systems and strategies that a teacher can employ in K-5 grade class room. One strategy a teacher can use in a class to monitor the understanding level of lesson materials of students in K5 is to ask the students to draw pictures on the taught items. Sometimes the children may not be willing to draw the picture. But if they are motivated they do the work. The teachers can understand the child’s level of understanding even if the pictures are not worth watching. The drawn up piece can be considered to be a mirror kept against the child’s progress. In certain cases the teacher can ask the students to take the role of a teacher in group works. A talented or pre instructed student can easily find out the problems of his or her friends. Students will easily be able to gather information from their friends. Children open up their difficulties in studies to their friends. Then the teacher can cleverly identify the pro blems and help the children in tackling their problems. Effective monitoring in the classroom can be done in a different way. If the child is totally indifferent to the works given in the class, the teacher can promote him to do works of his or her own. Sometimes the child may select works outside the syllabus and it may not come up to the expected standard. Through this the teacher can understand the student’s ability in different areas. Once he or she gets the appreciation from the teacher there starts the change .Gradually the teacher can bring the child to class related assignments and activities. Similarly, the teacher can also do the strategy of assigning the works and telling the students to do it for their loving ones. Sometimes they will do it for their parents, siblings or friends. At the end of each week the teacher can ask them how much they could score for their loved ones. This has shown great results in the progress of most students in

Model Location (Jaimaica) Versus Target Location (Cambodia) Research Paper

Model Location (Jaimaica) Versus Target Location (Cambodia) - Research Paper Example This research paper is therefore a correlative study that is seeking to examine the impact that a replication of the Jamaican diarrhea campaign done by the Bill and Medlinda Gates Foundation would have in Cambodia. Background The current issue under discussion is diarrheal diseases. Diarrheal diseases may come in varying forms including cholera and diarrhea (Guerrant, 2006). Characteristically, diarrheal diseases are associated with the passage of loose stool in about three to four times a day (Ribeiro, 2010) worse forms leads to the passage of more loose stools; several times a day. As frequently as a patient passes liquid stool, the higher the patient’s chances of losing a lot of body water and therefore becoming dehydrated. This means that diarrheal diseases do not come alone but come with their own attendant problems. It is not for nothing that the World Health Organization (2009) notes that diarrheal diseases account for the second largest killer disease in children less than five years of age. Further statistics on the diseases from the World Health Organization shows that malnourished children and children with weaker immune systems are the worse affected when it comes to deaths associated with diarrheal diseases. Sadly, these diseases, which are preventable and treatable, kill 1.5 million children every year. This means that children are the worse affected when it comes to diarrheal diseases. As part of the causes of diarrheal diseases, diarrheal diseases actually act as the symptoms of other infections caused by bacteria, virus and other pathogens. The disease causing agents are commonly transmitted through contaminated water (Lo and Walker, 2003). Malnutrition has also been found as a major cause of diarrheal and also increases the risk of an infected person dying (Martin and Blaser, 2006). Funding Foundation (Bill and Medlinda Gates Foundation) The Bill and Melinda Gates Foundation have been in the forefront in the fight against diarrheal dise ases in Jamaica for a very long time. The foundation has over the years adapted a two-tier approach in fighting the diseases. These approaches are public advocacy and public action (Santhanakrishnan and Umadevi, 2006). Under the advocacy, the foundation takes conscious steps in educating the populace and masses of people on the causes, treatment and importantly, the prevention of diarrheal diseases. These advocacy programs have been introduced in schools, churches, vocational centers and other public places of interest. The advocacy program has been done for groups in order to help in the easy propagation of the message on the need to keep a clean environment and observe basic healthy eating practices (Woldemicael, 2011). The public action model has also taken the form of realistic clean up exercises among various groups in Jamaica. Funding for the clean up exercises has been done exclusively by the Bill and Melinda Gates Foundation. Some of the public fund also goes to the purchase of drugs for infected people. Ultimately, Jamaica was selected because of its past history on diarrheal diseases. The Bill and Melinda Gates Foundation have actually operated in Jamaica for the past eight years and have successfully completed over seven different schemes on diarrheal dise

Consumer Segment Analysis of Mobile Phone Market

Consumer Segment Analysis of Mobile Phone Market Anthony Nolan Size of current Market According to the Commission for Communications Regulation (COMREG) (Q4, 2015), household broadband penetration rate for both fixed and mobile services was at 83% which is higher than the EU average by 3%. Mobile device minutes in communications stood at a massive 73.8% of the market, leaving on 26.2% for fixed line communications. Mobile minutes showed an increase of 1.4% from the previous quarter. There was an annual increase of 56.6% of mobile users actively using the 4G standard on the same period in 2014. Subscriptions to mobile networks increased by 0.36% on the previous quarter however broadband subscriptions saw a decrease of 4.5% on quarter three. This is probably due to many providers now bundling a broadband allowance in with subscription offers. Finally in the last quarter of 2015, average revenue per user was on a downward trend compared to the same quarter in 2014. Mobile users spent an average of  £24.62 per month in the final quarter compared to  £25.00 per month a year previously. Again, this is believed to be a result of package bundling affecting revenue intake according to ComReg (2015) Structure and Nature of the Current Market The four main mobile phone operators in Ireland are Vodafone, O2 (owned by the 3 network), Meteor and the 3 network stand-alone operator (separate from O2) (ComReg 2015). The five smaller providers available are PostPhone (An Post), Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile. All four (Vodafone, O2, Meteor and 3 Network) of the main providers purport to supply the following to consumers according to ComReg (2015): Prepay and post-pay services to both personal and business customer segments. Voice, SMS and data services to a stated 99% of the public, meaning they claim to have the whole of Ireland and outlying islands covered with their network signal. Each of the four main networks supply second generation (2G), third generation (3G) and fourth generation (4G) technology to their users. All five of the smaller mobile providers in Ireland (PostPhone, Tesco Mobile, Dixons/Carphone Warehouse ID Mobile, LycaMobile Ireland and Blueface Mobile) do not have their own infrastructure networks. Instead they utilise the current main network providers and rent a mobile virtual network operation (MVNO) which gives them the ability to offer their own branded retail service to consumers. Tesco Mobile Ireland has entered into an MVNO commercial arrangement with O2 (Hutchison 3 Ireland) to allow its traffic to be carried on the O2 network. Tesco Mobile Ireland is available to personal customers only. (ComReg 2015) An Post PostPhone has entered into an MVNO commercial arrangement with Vodafone to allow its traffic to be carried. Unlike other providers PostPhone does not have a unique prefix and instead effectively resells minutes carried from Vodafone and then differentiates (Re Brands) those minutes at the retail level. PostPhone is available to personal customers only. (ComReg 2015) Like Tesco Mobile Ireland, LycaMobile has an arrangement with O2 Ireland. LycaMobile offers by the minute rates and bundle packages for subscribers. They do not offer traditional pre-pay or bill pay options. (ComReg 2015) Blueface Mobile has entered into an MVNE (Mobile Virtual Network Enabler) with X-Mobility Limited, which is a sub-division of Hutchison 3 Ireland. Blueface sells both prepay and post-pay subscriptions to Business Only consumers. Like PostPhone, Blueface is reselling 3 Network minutes under its own brand. (ComReg 2015) Dixons/Carphone Warehouse ID Mobile is an MVNO of Hutchison 3 Ireland. ID offers a pay-monthly option which comes with a handset (Billpay) over a fixed term and also offers a sim-only thirty day rolling subscription. (Siliconrepublic, 2015) Expected Technological Trends for the next Decade (2016-2025) Looking to the future, there are some expected and some predicted advances that will be made. The list is not endless and some of the most useful advances are listed here: Cloud Storage: Right now cloud storage is available but Chris Nickson of atechnologysociety.co.uk predicts that ALL mobile phone storage in the future will be off-device. Everything from storing photographs and video to uploading video and audio from ones computer will go to the cloud. A potential fall off of people buying peripherals like SD Cards. Smaller hard drives on phones More space within the phone case leading to potentially smaller devices Software (Apps) installed and stored on the cloud Greater phone security through central servers (Cloud) Contacts stored on the cloud Access anywhere in the world Possible cost issues for finance required to upgrade cloud servers and security Cost savings on handset manufacture as a result of less hardware required within the handset. (Nickson, C. 2013) Solar powered handsets: In developing countries, solar power could conceivably actually charge the handset with the use of just a small solar panel. (Nick T, 2015) Augmented Reality (AR) One will be able to open the camera app and point it anywhere in the street to be shown a list of businesses and establishments on-screen overlaid on the display. (Poe, M. 2015) Organic Light-Emitting Diode (OLED) technology. Wafer thin screens that can be folded and which can show different output media on either side. One could show a video to a friend on the back of the phone while inputting data on the front. Due to physical flexibility, this technology could also be worn as a wristwatch and taken off, and unfolded to become a mobile device. (Poe, M. 2015) In-Built Projector Mobile phones that can project images and/or video directly onto a wall or screen (Poe, M. 2015) 3D Screens and Holograms Making an image or video projection appear to be separate from the device actually emitting it. (Poe, M. 2015) 5G and beyond. Using less bandwidth than 4G Using less power than 4G Enabling a broader spectrum of frequency for connection Faster connection speeds to Internet (Gregory, M.A., 2015) Kinetic Thermal Power Using bodily movement and heat to recharge mobile devices (Levars, N. 2016) Discarded Mobile Phone Technology a problem: Developing countries like those in Africa are currently a dumping ground for the Worlds discarded mobile detritus. As we progress in the first world, these dumps will get larger and larger. A solution may be needed in the more distant future (Nickson, C. 2013) Demographic and Psychographic Description of the Younger Sub-Segment of the Consumer Market Currently, smartphone ownership is biased towards the younger age groups but with the increasing penetration in the market, this could very well change in the near future. (Red C, 2012) That survey by RED C was taken in 2012 and what was true then is doubly true today in 2016. Back in 2012 some 32% of Irish people owned a smart phone (Red C, 2012). Today that number has increased to 96% and that is just in one segment, the 15 to 35 year old bracket. (Thinkhouse Mobile, 2015) SO, what do people in the 18 to 25 year old segment use their smartphone for? According to the latest survey from Thinkhouse (2015), the Youth Communications Agency, the following statistics ring true: In 2015, the following uses were made of mobile phones from 18 to 25 year olds: Type of Mobile Phone Subscription: 56% of 18-25 Year Olds opted for Bill Pay subscriptions. 44% of 18-25 Year Olds opted for the Pay As You Go option General Use: 66% used for email 23% used on traditional SMS messaging (*Down from a peak of 66% in late 2011) 59% used for YouTube 30% used for online television from paid subscription sites such as Netflix or Love Film. Social Media Use: 92% of mobile phone users in the 18-25 year old demographic used their phones for Facebook 36% used for Twitter Commercial Use: 4% of people in this segment pay for online purchases on their mobile. The other 83% opted to pay on their computer. 13% did not conduct online purchases. 78% of people compared the price of products online before proceeding to buy the product in-store Content: 63% of this demographic prefer non-gaming apps. They prefer apps that serve a purpose for them. 37% of this demographic prefer to have fun while using apps, either playing games or watching entertainment (All data supplied by Thinkhouse Mobile Youth Survey 2015.pdf, except *, by ComReg, 2015) It is also stated in this review by Thinkhouse media that the primary use of a mobile phone for this segment is to send text messages. However this is contradictory to the research submitted by ComReg (above). ComReg state that SMS sending is down some 43% from 2011. The difference can be explained by the arrival of apps that send messages for free such as Facebook Messenger and Viber, among many others. (Inner-Active, 2011) Market Research Suggestion for the Next Five Years Tel-Eir should look to glean as much information as possible before deciding on phone tariffs, prices, bundles and pay as you go or bill pay options. As this company is starting out the first thing that needs to be known is, primarily what the publics appetite is for a new provider and secondarily what the public want from a new phone network provider. Whether Tel-Eir can deliver upon the publics desires will be a case of understanding the research results. Initial Research Method Having thought about the best types of research and studied many methods, it has been decided to advise Tel-Eir to carry out Personal Interviewing (Kotler et al, 2012) initially in order to get an understanding of what the public: Like about the currently available providers Dont like about the currently available providers Like to do on their handsets Are not bothered with doing on their handsets Think about the hardware and limitations of their handsets Would desire if they had the chance to choose option plans for a provider Think about the costs involved with owning a mobile phone Feel is the main reason for owning a mobile phone Would need to switch to a different network This information is required so that Tel-Eirs marketing staff can use the information on Buyer Decision Making processes to form an educated opinion of what angle to enter the market at. According to Donald S. Tull and Del I. Hawkins in their book, Marketing Research: Measurement and Method (1993), Personal Interviewing, while being expensive is the best way to glean a lot of information quickly. They state that Personal Interviewing: Is Excellent for Flexibility Is Excellent for Quantity of data received Good for control of sample Good for speed of data collection Good for response rate More expensive than other methods of collecting information By sending personal interviewers out into the busy thoroughfares of the five main Cities in Ireland, it is expected that a lot of accurate opinions can be acquired and from that information Tel-Eir will be better placed to formulate a strategy for market entry. Ongoing Research Going forward, it is believed that Tel-Eir should continuously keep an eye on both competitors movements and new offers in the market and also on the changing demographic that are purchasing its product. It is advised that every year, Tel-Eir should partake in: Sales Forecasting, to know what the future holds for people continuing to purchase new handsets and plans Ongoing Segmentation Research, to determine the demographic, psychographic, cultural, and behavioural characteristics of potential buyers. (Wikipedia, 2016) Brand Equity, in order to get a feel for what the public think of our brand Customer Satisfaction, in order to understand our current users feelings about our product Demand Estimation, so that Tel-Eir can plan ahead and possibly tweak the offers and bundles being made to the public Main Product Offering Having already completed some market research on current mobile phone network operators it is felt that Tel-Eir should not use a Mobile Virtual Network Operation (MVNO) in which Tel-Eir piggybacks upon a network that is currently owned by a larger company like Vodafone for example. Purchasing statistics for such network providers is not good and it is felt that only by gaining its own licence can Tel-Eir truly become competitive in the market. (Irish Independent, March 2016) According to research, Tel-Eirs targeting of the youth segment (18-25 Year olds) should include the following attributes: Both Bill Pay and Pay as you Go should be offered High End and Low End handsets should be offered Free Internet minutes should be a major section of any bundles offered Traditional Text Messaging (SMS) is not as important as it once was and should not be paramount to offers. 1. Offering Both Bill Pay and Pay as you Go Bundles This should take the form of long term Bill Pay contracts with an offer of a free handset (slightly outdated) or a cheaper handset (a little more recent) or an expensive handset (latest on the market). It is also advisable that the price of the handset while signing up for a long term bill pay contract should be connected to the monthly contract price. As an example, if one wants a handset from the latest range but with a cheap monthly contract, then one pays more initially for the handset. However, if one wants an expensive phone with an expensive monthly contract, then the phone could be offered free of charge, depending upon the length of contract signed up to. It is advised that for the latter, a two year contract be set as the minimum. In this way the cost of the handset can be recovered over the duration of the contract. It is advised that Tel-Eir offer a month by month rolling contract. This new style of attracting customers has proven popular amongst the low waged and unwaged. Tel-Eir should offer an internet allowance and perhaps a text message (SMS) allowance with this. As SMS is decreasing in popularity, offering unlimited SMS messages will appear to be a good offer but in reality will not be used as much as it may have been previously. Tel-Eir, in order to be competitive should offer Pay As You go top up options in the following amounts:  £5 top ups for the unwaged and those in education  £10 top ups for the unwaged and low waged but slightly better off, such as single parents on social welfare, those in college receiving a grant, and those who are on schemes and low paid jobs who may not be able to afford larger top ups.  £15 top ups for convenience and as a bridge between the low waged and unwaged segment and those in gainful employment  £20 top ups with added data and SMS allowances for those that use this option.  £25 and  £50 top ups for the business customer who is too busy to top up very often and does not like to use bill pay. This is expected to be rare, but having it available will be a new option for the public. All of the above tariffs are guides only. It is of course understood that an unwaged person will on occasion top up by  £50 and that a business user will on occasion top up by  £5 or  £10. The points made are specifically aimed at those segments that will predominantly spend in the stated behaviours. It should be allowed that all top ups and bill pay options can be paid by Credit/Debit Card and that a facility exists for both online payment and direct debit. (All above information gained from ComReg, 2015) 2. Handset Choice The variety of handset offered is paramount in importance for the sale of Tel-Eirs network product. The profit is in the sale of the different tariffs and bundles. However that sale will not happen unless Tel-Eir sells the hardware that the public have come to expect and associate with popular and successful network brands. Therefore, it is advised that Tel-Eir sell all of the latest handsets from all of the most popular manufacturers. It is also advised that Tel-Eir try to get exclusive rights to an upcoming handset from a major supplier. Even short term exclusivity would be beneficial. 3. Free Internet Minutes From research already collated, it is clear that connection to the Internet is of paramount importance to the public. There are so many things that a mobile phone user can do from being connected to the Internet. This is also paramount in lessening the use of the network throughput from SMS messages. Using the Internet will allow people to send instant messages using apps through third party servers, lessening the load on Tel-Eirs hardware. Having a good Internet allowance package available to them, will give the public the freedom to use their phones as they have been used to with the current major brands on the market. Tel-Eir should look to compete very favourably in this area. (The Atlantic, 2014) Lessening Importance of SMS Messages As users turn to third party apps for sending instant messages over the Internet, they are turning away from the traditional paid for SMS messages. It appears as though this trend will continue into the future. As a result of this, Tel-Eir should offer generous SMS bundles with offers secure in the knowledge that these will sell a product to a potential subscriber but once sold, will not be used very much at all. It is all about the offer appearing to be good value for money. Positioning and Promotion Positioning is not what your company physically does to a product-it is what your company does to a target customers mind (marsdd.com, 2015). The above statement is the most important thing to keep in mind when presenting Tel-Eirs new product to the market. The fundamentals of positioning the product effectively in the market must be adhered to. These fundamentals are: A customer decides to buy a product based upon the positioning of that product All customers have an idea of what the market presents, by using a mental map Positioning is not something that exists in the product but in the mind of the customer Once a customers mind is made up about product positioning, it is not easily changed Positionings first task is to present the relevance of a product. If one makes the product easier to purchase, then the product will be easier to sell. (marsdd.com, 2015) With the above tenets in mind therefore, Tel-Eir should pay particular attention to the following: Why does this product solve the consumers problems? What product offering will appeal the most to the consumer? What do consumers want the most from this type of product? What do consumers not want from this type of product? (brainmates.com) From the above presented problems one must come to the conclusion that Communication is the key to positioning and promoting a product. How does a company get from positioning to communication? See Fig 1.1 (next page) Therefore using the image in Fig 1.1 the company must decide upon its best avenue for answering these questions. Fig 1.1 (marsdd.com) Known Variables It has been decided that Tel-Eir will target the 18-25 year old market segment initially. Questions and Answers What will be the compelling reason for Tel-Eirs customers to buy? From market research the compelling reason will be based upon a sound Internet usage (data allowance) strategy. This is will enable the youth market consumers to use our product exactly the way that the evidence points to them wanting to use it. What will be Tel-Eirs initial product placement strategy in order to get the product into the minds of the target segment? Firstly, Tel-Eir will come up with an excellent slogan and product package. The packaging will be of paramount importance. The logo of the brand and the words used are no less important. The statement used in promoting the product should include the primary appeal of the package offering. Taking into account the age group of the target segment, Tel-Eir will promote the product through the following channels: Creation of an interactive website Brochures in existing technology shops and phone shops that sell all network carriers Potential customer email campaigns Social Media advertisement campaign Star Actor television advertisement Billboard advertising for viewing by this segment as they travel in day to day pursuits Attempt to get product used in a broadcast venture such as a soap opera or a feature film Give away a limited amount of the product to various organisations such as Written and Broadcast media for use in competitions and to colleges and schools again as possible competition prizes Attend trade fairs and extol the virtues of the product Attend third level college events and provide brand stretching items such as key fobs and perhaps some academic motivators such as rulers, paper, calculators and the like. Perhaps also give away tee shirts at such events. Also include product literature. What will the products key benefit be as promoted to the customer? A key benefit will be a ground breaking offer on Internet data allowance. Tel-Eir will offer all customers an never before seen amount of data for all users regardless of top up amount or bill pay tariff. Naturally the amount will be incrementally more the more a consumer spends. However even at the lowest spend, consumers should see an unequalled (in the market) amount of data being supplied. A key benefit will be the offering of free text (SMS) bundles. The higher a consumer pays the more free SMS messages they receive up to a maximum of completely free SMS messages. A key benefit will be Tel-Eirs competitive offers of new and recent handsets at either free or very low priced amounts. Tel-Eir will also offer an insurance incentive for handsets sold Tel-Eir will also allow all consumers to top up or pay bills online, at various pay points, by direct debit or over the phone using customer service What competitor will be closest to Tel-Eirs offering in the market? Both Vodafone and Meteor will resemble Tel-Eirs offering however it is believed that Tel-Eir will be able to supply an even better product offering that both of those competitors. What is the key difference between Tel-Eirs offering and the chief competitors? The intended key differences will be: Tel-Eir will offer more data allowance for similar prices Tel-Eir will offer free SMS (varying) amounts at ALL top up or bill pay levels Tel-Eir will offer handsets at lower prices than the competition. Positioning Statement Finally, Tel-Eir will pay particular attention to its selling statement for consumers. The statement will include the most important variables: It will clearly and effectively identify the target segment It will make the product offering effective, convincing, compelling and will be backed up by credible evidence It will reflect the target segments needs and locale It will be explainable in a very few words The positioning statement will take the format of: For (target segment or customer) who (a compelling reason to buy) our product is a (products placement) that provides (key benefit that directly addresses the compelling reason to buy), unlike (primary competitor of the same benefit) our product (key difference). (marsdd.com) Bibliography Book References Principles of Marketing, Kotler And Armstrong (2012), Pearson Prentice Hall, P110. Marketing Research: Measurement and Method, 7th edition, Donald S. Tull and Del I. Hawkins, (New York: Macmillan Publishing Company, 1993) Marketing Plans (6th edition), McDonald, Malcolm (2007), Oxford, England: Butterworth-Heinemann Marketing Research: A Decision-Making Approach, Malhotra, Naresha K. (2002), Upper Saddle River, NJ: Prentice Hall Publication References Irish Independent Newspaper, 1st July 2014 edition, Business Technology Section, Independent News and Media 2014 Online References http://www.comreg.ie/_fileupload/publications/PR10032016.pdf http://www.comreg.ie/_fileupload/publications/ComReg1246.pdf. P22 et al https://www.siliconrepublic.com/comms/2015/07/02/id-is-irelands-latest-mobile-operator-and-its-out-soon. P17 18 http://www.atechnologysociety.co.uk/cloud-computing-future.html. (Chris Nickson 2013) http://www.phonearena.com/news/Did-you-know-that-Samsung-launched-the-first-solar-powered-cell-phone_id67493 (Nick T, 2015) http://www.hongkiat.com/blog/future-smartphone-features/. (M.Poe 2015) http://phys.org/news/2015-04-5g-wireless-technology.html. (Mark A. Gregory, 2015) http://www.gizmag.com/energy-harvesting-shoes/41796/. (Nick Levars, 2016) http://inner-active.com/2011/08/10/5-reasons-the-new-facebook-messenger-app-will-kill-sms-and-5-reasons-it-wont/ (Hillel Fuld 2011) https://en.wikipedia.org/wiki/Marketing_research http://www.comreg.ie/_fileupload/publications/ComReg1617a.pdf http://www.theatlantic.com/politics/archive/2014/01/why-texting-is-dying-out/441507/ https://www.brainmates.com.au/how-to/%E2%80%9Chow-to%E2%80%A6-%E2%80%9D-position-a-product https://www.marsdd.com/mars-library/positioning-creating-an-image-of-your-product-inyour-target-customers-mind/

Everything about architecture Essay

Everything about architecture is interesting, so is our class in Arch103. I have always been interested to learn new things about this subject and our class discussions have provided me valuable insights in many ways. However, I could have learned more if there was a healthy relationship between the teacher and the students. In classrooms, students usually encounter situations that encourage or impede participation and learning. One factor is the harmonious liaison of a teacher to the students. This healthy connection usually comes in when the teacher shows fair treatment among the students. It is the right of the students to be treated equally in all aspects: classroom discussions, projects and assignments, and grades. Fair treatment builds the students’ trust and confidence for their teacher. In our Arch103 class, the teacher fails to show equal treatment to his students. This is especially true in the way he gives grades. In the submission of projects, those who submitted late sometimes get higher grades than those who did it before the deadline. Deadlines, as we all know, are vitally important in assigned works. The teacher should have at least explained to us why this has happened. With the conflicting opinions of the teacher and the teacher’s assistant, we find it hard to understand and learn what they teach. Teachers are authoritative transmitters of knowledge (Brody & Wallace, 1994, p. 5). It is therefore important that they coherently explain the topics so the students can get most of the ideas. Contradicting explanations only cause students to be more confused and having nothing understood. Overall, the class was challenging and exciting despite some of the above-mentioned lapses. Evaluation 2 Brody, C. M. & Wallace, J. (1994). Ethical and Social Issues in Professional Education. New York: State University of New York Press

Instructional planning Essay

Introduction Proper planning is a core prerequisite to an effective instruction process. Teaching disabled persons poses great challenges to instructors and calls for the careful planning of a lesson so that it may meet the needs of the learners. Disabled persons have special needs occasioned by hearing impairment, vision impairment; nervous problems as well as physical movement problems, therefore any good lesson plan must make sure that children with special needs receive as much gains from the learning process as their regular students. The learning process is very important; there is a need to avail services and facilities such as walking chairs for the physically disabled, hearing devices for the hearing impairment and any other necessary facilities. Another necessary adoption teachers can make to lesson plans to make them more responsive to the needs of the disabled includes the use of technologically mediated communication through computers to aid the learning process. In all adjustments to suit lessons to the special needs of learners, cognitive needs, psychomotor needs and the affective needs of the learner must be borne in mind. From both lesson 1 and 3 it is very clear that the lesson plan is only effective for a regular class. Notably the action verbs used for the objectives such as ‘by the end of the lesson learners should learn the colors’ is biased because the students are supposed to learn by sight or observation. When the teacher uses pictures as a resource material in the lesson, it implies that only the students with visual ability can benefit. The lesson can be adjusted to cater for the disabled and especially the visually impaired by deemphasizing the color aspect of the pictures and concentrating on shapes and texture which can effectively guide a disabled student to meet the lesson objectives. Another objective in lesson 1 and 3 requires the student to participate in physical activity. This again favors the students who are physically normal but it portends a challenge to the physically disabled to which physical activity may be a barrier to the learning process. The lessons can be adapted to suit the disabled students by only choosing the physical activities that the disabled can participate in or availing the necessary equipment to aid the physical activities. The lesson plans involve a lot of drawing and writing activities something that may be a barrier and a challenge at the same time to the physically disabled. Some students are not able to draw or write while others may not be able to even hold a pencil or crayon. Further, the lesson activities involve the use of music that is again insensitive to the hearing impaired. To make the lesson fully useful to the disabled students, the lesson plans should incorporate only special types of music which is responsive to the needs of the hearing impaired. The other key instrument to the lesson involves use of Braille or special computers, use of special needs expert to assist in the lessons as well as the strict use of materials that are responsive to the needs of the disabled learners. The other adaptation of teachers or disabled children is to involve a lot of games in the lesson plans activities. The games can help children to discover their ability to serve in spite of their challenges (Basil, & Reys, 2003). As a principle, every lesson plan should be a fit-all type of lesson plan to cater for different disabilities of the disabled students. Conclusion For a lesson plan to be effective, it has to bear in mind the cognitive, affective and psychomotor needs of disabled students. There is a need for teachers to design lesson plans factoring in the special needs of the disabled students so as to give such an equal opportunity as their regular counterparts. Only making changes to the lesson plan to reflect the needs of disabled learners can help teachers achieve learning objectives. References Basil, C. & Reys, S. (2003). Acquisition of literacy skills by children with severe disability. Child Language Teaching and Therapy, vol. 19, no. 1.